Construction Lead Generation Case Study

About The Client

Mel owns a family-run commercial and residential construction company in Florida and was in major need of construction lead generation. She’s also an amazing mom managing two thriving businesses and a busy household — talk about a high achiever!

Her goals were clear:

  • Build a consistent stream of high-quality leads
  • Gain clarity on Google Ads performance without sifting through data herself
  • Adopt a hands-free marketing approach — they’re an award winning construction company, not content creators or marketing experts

Mel came to me with campaigns she had set up herself. Despite her efforts, the results weren’t cutting it. Instead of attracting high-dollar construction jobs, her ads were pulling in spam calls and inquiries for handyman services. Not ideal.

After revamping their tech setup, implementing a strategic ad approach and optimizing for performance:

  • Leads increased by 433%
  • Cost per lead decreased by 57%

All while maintaining essentially the same ad spend.

We made that budget work harder AND smarter!

The Challenge: Getting Leads in a Highly Competitive Space

Google Ads for the trades like construction, plumbing and HVAC can be very expensive. The competition is high and costs can skyrocket if you don’t know what you’re doing.

They were facing several challenges before our work together:

  • Low Lead Volume: average of 10 leads per month, they needed more
  • Low Lead Quality: most leads were for small repairs, not lucrative projects
  • Sky-High Costs: Leads were costing over $200 each, with little ROI

“We were wasting a lot of money on marketing that wasn’t showing nearly half the return until working with Olivia.”

Mel — Owner

The Approach

To address these challenges, we decided my full-service Google Ads management package would be the best fit. This would allow me to take the reins of implementation, strategy and optimization and let Mel focus on her family and business. Here’s how I did it:

Accurate Conversion Tracking

Most ad accounts I audit are flying blind without proper conversion tracking in place. Which is the most critical piece in any ads campaign.

I implemented precise tracking to capture every lead submission like phone calls, quote requests and contact forms, giving us an accurate picture of ad performance and ROI.

This alone makes for smarter marketing decisions and better results.

Strategic Targeting

I built a custom strategy focused on leads for high-ticket jobs, like residential renovations and commercial build-outs. This ensured:

  • No wasted budget on low-value inquiries
  • A campaign structure that showed the ROI for both residential and commercial services

So when they decided to shift primary focus to commercial services, the data was there to guide our ROI goals and next steps.

Ongoing Performance Optimizations

The key to making Google Ads work well for you is to analyze the data, make adjustments, rinse and repeat.

I dug deep into search term reports, redirected budgets to top-performing areas and eliminated wasted ad spend using negative keywords. 

The everyday work of reviewing the data and making smart decisions is what turns an okay ad account into one that drives meaningful results. It’s the kind of data analysis that makes my heart happy, but isn’t for the faint of heart.

The Results: 6x Increase in New Leads for A Lot Less

With air-tight tracking, a custom campaign strategy and expert optimizations they were finally getting the right kind of leads — the kind that helped them reach new growth.

before working with me
just one month after working with me

Here are some overall account wins:

  • Leads Increased by 433%: More high-quality leads meant better opportunities for growth.
  • Measured ROI: Clear data gave them the confidence to expand into new service areas.
  • Hands-Free Marketing: Mel had more time to focus on her family and business.

They’ve also expanded into BIG commercial projects.

“Over $1 Million in Sales Growth”

“Our construction company’s Google Ads account has flourished! Olivia’s strategic prowess not only attracted higher-quality clients but has also facilitated over a million dollars in sales growth. Her impact on our advertising efforts has been instrumental in achieving these impressive results.”

Mel — Owner

Ready to Transform Your Marketing?

Let’s make your Google Ads work as hard as you do. Check out my Google Ads Services to see how we can create a winning strategy for your business.

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