Business

Where business meets real life. Unfiltered takes on small business ownership. And staying sane while doing it. I’ll give you client wins, lessons learned and resources I’ve grown to love.

  • The Power of Customer Experience in Lead Generation for Local Businesses

    two women shaking hands to symbolize positive interactions during lead generation for local businesses

    You might think a customer’s experience with your business only begins after they’ve exchanged money with you but in reality it starts well before that.  Whether you realize it or not, the relationship has started the moment a potential customer began evaluating your business for services. I personally believe this gives local businesses a unique […]

  • Is Paid Advertising Worth It?

    quote from colie james podcast business creatives where we discuss is paid ads effective for small businesses

    In episode 146 of the Business-First Creatives podcast, I sat down with Colie James to share how entrepreneurs can get started with paid ads, what to consider, and how to get the most value out of this advertising strategy. Tune in as we walk through different advertising channels to consider for different campaigns, and how […]

  • Is A Free PPC Audit Really Worth It?

    frustrated woman sitting at her computer wondering if a ppc audit was worth it

    As a small business owner, your marketing budget is probably limited. You know you need to advertise but you also need to get the most out of your budget. But making sure you optimize your campaigns can be tricky and time-consuming. You’ve likely considered a PPC audit to provide you some insights. Without the right […]