Where business meets real life. Unfiltered takes on small business ownership. And staying sane while doing it. I’ll give you client wins, lessons learned and resources I’ve grown to love.
If you’ve been in business for a while, someone has probably told you that you need to run Google Ads. And if you’ve spent any time on the internet looking for advice, someone else has probably told you they’re a waste of money. Or maybe you’ve already tried a campaign in the hopes they would […]
Getting consistent, high-quality leads is one of the biggest challenges I hear about from construction businesses. The space typically faces a ton of competitors crowding the market leaving contractors struggling to find reliable ways to attract new clients. Many turn to Google Ads but end up wasting money on low-value inquiries, spam calls, or people […]
You might think a customer’s experience with your business only begins after they’ve exchanged money with you but in reality it starts well before that. Whether you realize it or not, the relationship has started the moment a potential customer began evaluating your business for services. I personally believe this gives local businesses a unique […]