Marketing strategies beyond Google Ads. Smart, simple insights to help small business owners attract, convert and keep more customers.
Ask why conversion tracking is important and most answers sound the same: data-driven decisions, smarter optimization, better ROI. All true but none of it means much if you don’t already know how to read a Google Ads dashboard. The real benefit of accurate conversion tracking is pretty simple — clarity. You stop wincing every time […]
If you’ve been running a business for any length of time, you’ve probably had this thought at least once: what if I just stopped posting? Not stopped marketing all together. Stopped doing it through social media. Stopped feeding an algorithm that shows your posts to a fraction of your followers. Stopped spending hours playing graphic […]
Google Business Profile (GBP), formerly Google My Business, is the low-key hero of local search marketing. When someone searches for services or products locally your Google Business Profile is often the first thing they see. So how do you attract more visitors to Google Business Profile? Keep reading to learn some simple, yet effective strategies […]