Business

Where business meets real life. Unfiltered takes on small business ownership. And staying sane while doing it. I’ll give you client wins, lessons learned and resources I’ve grown to love.

  • Google Ads Audit Cost: What You Really Pay for “Free”

    A free Google Ads audit costs you more than you think. Learn why: data privacy risks, WordStream traps, AI tool vulnerabilities, and copy-paste scams. You get an email from an agency or a tool platform offering a free Google Ads audit. No strings attached, they say. Just connect your account and they’ll tell you what’s […]

  • Do Google Ads Work for Small Business? Read This Before You Invest

    If you’ve ever asked “do Google Ads work”, then you’ve probably heard two completely different things about Google Ads from two equally confident business owners.  One person swears Google Ads transformed their business. Another says they burned through thousands of dollars and got nothing. Both are telling the truth. That’s not a contradiction. And it’s […]

  • Are Google Ads Worth it For Small Business? Here’s How to Decide

    notebook with factors to consider when deciding are google ads worth it

    If you’ve been in business for a while, someone has probably told you that you need to run Google Ads. And if you’ve spent any time on the internet looking for advice, someone else has probably told you they’re a waste of money. Or maybe you’ve already tried a campaign in the hopes they would […]