Where business meets real life. Unfiltered takes on small business ownership. And staying sane while doing it. I’ll give you client wins, lessons learned and resources I’ve grown to love.
Ask why conversion tracking is important and most answers sound the same: data-driven decisions, smarter optimization, better ROI. All true but none of it means much if you don’t already know how to read a Google Ads dashboard. The real benefit of accurate conversion tracking is pretty simple — clarity. You stop wincing every time […]
A free Google Ads audit costs you more than you think. Learn why: data privacy risks, WordStream traps, AI tool vulnerabilities, and copy-paste scams. You get an email from an agency or a tool platform offering a free Google Ads audit. No strings attached, they say. Just connect your account and they’ll tell you what’s […]
If you’ve ever asked “do Google Ads work”, then you’ve probably heard two completely different things about Google Ads from two equally confident business owners. One person swears Google Ads transformed their business. Another says they burned through thousands of dollars and got nothing. Both are telling the truth. That’s not a contradiction. And it’s […]