Marketing

Marketing strategies beyond Google Ads. Smart, simple insights to help small business owners attract, convert and keep more customers.

Marketing
6 Mistakes to Avoid to Help You Use Google Ads Effectively
- 05/02/2023
- by Olivia Lawson
Figuring out how to use Google Ads effectively can be challenging. The platform itself can be overwhelming to navigate, and getting a grasp on all the settings may seem daunting. You’re not alone. Most brands (big or small) say Google Ads are too complicated. Throw in the added complexity of figuring out the best optimization […]
Marketing
SEO vs. Google Ads: Picking a Winning Strategy for Small Business Marketing
- 04/03/2023
- by Olivia Lawson
Looking to grow your small business on a budget? Discover the pros and cons of SEO vs. Google Ads and find out which marketing strategy is right for you. In this post, we’ll explore the key differences between SEO vs. Google Ads and provide actionable insights to help you make an informed decision.