Marketing

Marketing strategies beyond Google Ads. Smart, simple insights to help small business owners attract, convert and keep more customers.

  • Why Your Website Isn’t Showing Up on Google (And How to Fix It)

    You’ve just launched your business website, filled it with great content, and now you eagerly await a surge of visitors. But days turn into weeks, and your site seems to be wearing an invisibility cloak. You head over to Google, type in your business name and nothing. In this blog post, we’ll talk about how […]

  • 6 Mistakes to Avoid to Help You Use Google Ads Effectively

    Flat lay of pastel hardcover books, an open spiral notebook with a pen, and a small candle on a gray concrete surface

    Figuring out how to use Google Ads effectively can be challenging. The platform itself can be overwhelming to navigate, and getting a grasp on all the settings may seem daunting. You’re not alone. Most brands (big or small) say Google Ads are too complicated. Throw in the added complexity of figuring out the best optimization […]