Getting consistent, high-quality leads is one of the biggest challenges I hear about from construction businesses. The space typically faces a ton of competitors crowding the market leaving many business owners struggling to find reliable ways to attract new clients. Many turn to paid ads but end up wasting money on low-value inquiries, spam calls, or people looking for services they don’t even offer.

That’s exactly what happened to Mel, a Florida-based construction business owner. She tried running Google Ads on her own, but instead of landing profitable renovation and commercial projects, she was getting calls for small repair jobs. Her marketing budget was being drained quickly and with little return.

The solution? A smarter, more strategic approach to Google Ads for construction lead generation. By setting up proper tracking, refining targeting, and eliminating wasted spend, we turned her ads into a lead generation system that delivered, high-quality leads, lower costs, and over $1 million in new business. Here’s how we did it.

The Initial Struggle: Wasted Budget, Wrong Leads

Mel, the owner of a family-run construction business, had been running Google Ads on her own, but the results weren’t adding up. Instead of attracting high-value construction projects, her ads were bringing in low-paying handyman requests and spam calls.

  • Lead Volume: Only about 10 leads per month, if that
  • Lead Quality: Mostly small repair jobs, not the large-scale projects she wanted.
  • Cost Per Lead: Over $200, with little to no return on investment.

With no clear tracking in place and no way to filter out low-quality inquiries, her ad budget was disappearing without bringing in the right clients. Frustrated and ready to quit Google Ads, she decided to bring in an expert (that’s me!)

Related Post: Avoid These Google Ads Mistakes

The Strategy: Better Tracking, Smarter Tracking

The first step was fixing the biggest problem, conversion tracking. Without it, there was no way to tell which keywords were bringing in good leads and which ones were bringing in not-so-good leads. We set up conversion tracking for phone calls, quote requests, and contact form submissions, making it super easy to see what was working.

Next, we overhauled targeting and ad structure to focus only on profitable projects like full-scale renovations and commercial build-outs. This eliminated budget waste and helped attract the right clients.

  • Budget Reallocation: Focused spending on top converting searches.
  • Negative Keywords: Blocked irrelevant searches to filter out low-value leads.
  • Performance Optimization: Regular adjustments based on real data, not guesswork.

Instead of running broad, inefficient campaigns, we created a system that prioritized quality leads and reduced wasted ad spend.

The Payoff: More Leads, Lower Costs

The results were pretty immediate and significant:

  • Lead Volume: Increased by 433%, bringing in steady, high-quality inquiries.
  • Cost Per Lead: Dropped by 57%, now averaging $86 per lead.
  • ROI Transparency: Clear data allowed for better budgeting and future expansion.
  • More High-Value Projects: The business landed well over $1 million in new sales from better-quality leads.

With a streamlined, optimized ad strategy, Mel could focus on running her business instead of troubleshooting Google Ads.

Your Turn: Transform Clicks into Customers

Tired of pouring money into marketing black holes? It’s time to make your ad budget work as hard as you do. Let’s craft a Google Ads strategy that doesn’t just attract clicks, but gets you real customers. Explore my Google Ads services and let’s turn your marketing headaches into wins.

Ready to elevate your business? Get started today.

Hi, I’m Olivia! Having owned and sold an online business of my own, I know first-hand just how important getting real results are to your bottom line. I specialize in getting profitable results for local service providers and small-to-shmedium e-commerce brands.

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