If you’ve tried to create Google Ads or you had an agency do it, only to find your ads fall flat, you’ll want to keep reading.
When it comes to Google Ads, I hear this a lot, like A LOT…
Every time I open Google Ads I am totally overwhelmed.
– every non-Google Ads pros
Running a small business is no small feat and digital marketing probably isn’t your ‘zone of genius’.
Stick around to explore why it’s important to consider having an in-depth Google Ads audit performed to help smash your business goals. I’ll also give you some tips down below to help you select a Google Ads expert.
We were wasting a lot of money on marketing that wasn’t showing nearly half the return until working with Olivia.
– Mel, Commercial & Residential Construction
Understanding the Role of a Google Ads Audit for Your Campaign
An audit is a tailored and comprehensive evaluation of your account by an expert.
It should, at a minimum, include analyzing your historical data, identifying areas of improvement, and making clear recommendations for optimizing your performance.
Think of it as a health check for your ads account.
An audit’s main goal is to provide an objective analysis of your account and uncover issues you might have missed. It can also help you identify key areas of improvement and provide clear, actionable recommendations to improve your profitability.
I could razzle dazzle you with strategies and industry jargon, or I could tell you about “Joe”.
Joe owns a local plumbing company and he was spending some serious cash money in monthly ad spend.
He felt like his marketing efforts were competitive but he wasn’t confident the ad spend was doing its job. He brought me in to audit the account after a few other failed attempts.
What I uncovered made my stomach drop.
A shocking $12K of monthly wasted ad spend. To the total tune of $40K+ for his account.
That ad spend was definitely not doing its job. But it wasn’t Joe’s fault. His ‘zone of genius’ is plumbing, not Google Ads.
During an audit, an expert will review your account structure, targeting settings, keywords, ad copy, and landing pages. They will analyze metrics like click-through rates, conversion rates, cost per click, ad relevance and position, to determine how well your campaigns are performing.
What a PPC audit should not be is a free scan in exchange for connecting to your account. You’ll receive a worthless report and you’ve allowed a freebie company access to your most valuable asset – your data.
If you’re DIYing your ads management or you have an agency doing it, an audit can help you save money on ad spend, increase conversions, and improve your return on investment (ROI).
Convinced yet? Learn more about my tailored Google Ads audits.
Related Post: The True Cost of A Free Audit
5 Reasons a Google Ads Audit Can Help Improve Your Profits
Now that you understand the role of an audit for your ads, let’s dive into five key reasons why an audit can help increase your revenue.
1) Improve Ad Performance
An audit will help you identify areas where your ads may be underperforming or not reaching your target audience.
By pinpointing these areas, you can make adjustments that will improve your ad performance and increase your ROI.
2) Identify Cost Savings
Remember “Joe” and that wasted $40K?
Without regular checks, you could be wasting money on keywords or ads targeting the wrong audience.
An audit can help you identify where to cut costs and focus your budget on the areas that generate the best results.
3) Keep Up With Changes
Google Ads is constantly changing, and it can be challenging to keep up with the latest updates and trends.
An audit ensures that your campaign is up-to-date with the latest features and current best practices.
4) Competitive Advantage
You can gain insight into your competitors’ strategies and tactics.
This information can help you gain a competitive advantage and develop a more effective ad campaign.
5) Save Time and Resources
As a small business owner, your time and resources are limited.
By enlisting the help of a professional, you can save time and focus your attention on growing your business while your ads work behind the scenes to bring in new customers.
What to Look for When Selecting a Google Ads Expert
Choosing the right Google Ads expert to audit your account can be a tricky process. Here are some key aspects to consider when evaluating the options:
Expertise and Experience
Look for a certified professional who specializes in Google Ads. Google Ads is highly complex, and ever-evolving. The old adage ‘Jack of all trades master of none’ rings true in the ad world.
They should have experience working with businesses of your size. The strategies used for small businesses are not the same for companies that have $100K+ a month to spend. Don’t be fooled by the YouTube gurus.
Ask for case studies or references.
Communication Skills
They should be able to communicate with you in a clear and timely manner, providing updates and explaining complex concepts in simple terms.
Transparency
Make sure your expert is transparent about their strategies and actions, sharing data and insights with you.
They should provide you with more than a mega-page PDF filled with pretty graphs and no meaningful context.
Customization
Avoid one-size-fits-all approaches.
Choose an expert who tailors their audit and strategies to your unique business and goals.
Collaboration
Working with an expert who values your input and feedback can help you achieve the best results.
Remember, success doesn’t happen overnight – it takes time, effort, and a willingness to adapt and refine.
By selecting a Google Ads partner wisely, you’ll be taking a significant step toward achieving your business goals. You’ll gain clarity around your campaign, learn about the actionable steps you need to take, and start seeing meaningful results in the form of increased website traffic, higher conversion rates, and more.
Need a hand?
Feeling overwhelmed with Google Ads? Let me help!
Let’s work together to create a winning ad strategy that delivers tangible results for your business. Say goodbye to frustration and hello to success, book an audit today!
I NEED AN AUDIT