Olivia Lawson Google Ads Marketing
Advanced ad strategies made simple. Smarter Google Ads tactics made easy for business owners who want real results.
One of the most powerful (and misunderstood) levers in your ad account is how you bid. Your bidding strategy is just as important as your ad copy or who you target because it determines how efficiently your campaign budget gets used. Google offers two main flavors of bidding in Google Ads: manual and automated. Manual […]
Google Ads automated assets are those sneaky little elements Google creates for your ads without asking you first. They might sound convenient, but they can be a double-edged sword. They’re relatively new and still being added to. They’re also kind of hard to find on the platform. When it comes to Google Ads, automated AI […]
