Google Ads Services for Small Businesses
Bite-sized, no-fluff guides to help small business owners understand Google Ads basics.
You’ve poked around inside your Google Ads account and you’ve seen all sorts of terms like CTR, CPC, match types, conversions… but then you see negative keywords. The name sounds… well, negative. But they’re not a bad thing. Negative keywords are actually one of the best tools you have to make your Google Ads more […]
Most small business owners I work with don’t have the luxury of tossing money into ads and hoping it works. You need your ads to do something—bring in leads, sales, real results. Not just likes. That’s why understanding the difference between Google Ads and Facebook Ads (Meta) matters. While both platforms promise visibility, they work […]
One of the most powerful (and misunderstood) levers in your ad account is how you bid. Your bidding strategy is just as important as your ad copy or who you target because it determines how efficiently your campaign budget gets used. Google offers two main flavors of bidding in Google Ads: manual and automated. Manual […]