Google Ads Basics

Bite-sized, no-fluff guides to help small business owners understand Google Ads basics.

  • What is Conversion Tracking: Make Your Ad Spend Count

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    Whether you’re running a gym, plumbing company or online store, the actions your potential customers take, like calling your business or buying a product, can make or break your Google Ads success. Conversion tracking helps you follow and measure these actions to make every dollar count. What is a Conversion? A conversion is simply when […]

  • Performance Max Google Ads Explained

    performance max google ads explained by olivia lawson google ads specialists austin tx

    ChatGPT and AI are all the rage right now. Every app and software on the market has its own spin on an AI tool promising to be as good, if not better, than a human. Google Ads is no different. I take at least one call a week where a fellow small business owner is […]