Google Ads

Bite-sized, no-fluff guides to help small business owners understand Google Ads basics.

  • Do Google Ads Work for Small Business? Read This Before You Invest

    If you’ve ever asked “do Google Ads work”, then you’ve probably heard two completely different things about Google Ads from two equally confident business owners.  One person swears Google Ads transformed their business. Another says they burned through thousands of dollars and got nothing. Both are telling the truth. That’s not a contradiction. And it’s […]

  • What Are Negative Keywords? (And Why You’re Wasting Money Without Them)

    amber cup on top of a coral notebook with notes about what are negative keywords

    You’ve poked around inside your Google Ads account and you’ve seen all sorts of terms like CTR, CPC, match types, conversions… but then you see negative keywords. The name sounds… well, negative. But they’re not a bad thing. Negative keywords are actually one of the best tools you have to make your Google Ads more […]

  • Google Ads vs Facebook Ads (Meta): Which Is Better for Service-Based Businesses?

    two women discussing the benefits of google ads vs facebook ads for small businesses

    Most small business owners I work with don’t have the luxury of tossing money into ads and hoping it works. You need your ads to do something—bring in leads, sales, real results. Not just likes. That’s why understanding the difference between Google Ads and Facebook Ads (Meta) matters. While both platforms promise visibility, they work […]