If you’ve been in business for a while, someone has probably told you that you need to run Google Ads. And if you’ve spent any time on the internet looking for advice, someone else has probably told you they’re a waste of money. Or maybe you’ve already tried a campaign in the hopes they would […]
You’ve poked around inside your Google Ads account and you’ve seen all sorts of terms like CTR, CPC, match types, conversions… but then you see negative keywords. The name sounds… well, negative. But they’re not a bad thing. Negative keywords are actually one of the best tools you have to make your Google Ads more […]
Most small business owners I work with don’t have the luxury of tossing money into ads and hoping it works. You need your ads to do something—bring in leads, sales, real results. Not just likes. That’s why understanding the difference between Google Ads and Facebook Ads (Meta) matters. While both platforms promise visibility, they work […]