Whether you’re running a gym, plumbing company or online store, the actions your potential customers take, like calling your business or buying a product, can make or break your Google Ads success. Conversion tracking helps you follow and measure these actions to make every dollar count. What is a Conversion? A “conversion” is just a […]
You might think a customer’s experience with your business only begins after they’ve exchanged money with you but in reality it starts well before that. Whether you realize it or not, the relationship has started the moment a potential customer began evaluating your business for services. I personally believe this gives local businesses a unique […]
Google Ads automated assets are those sneaky little elements Google creates for your ads without asking you first. They might sound convenient, but they can be a double-edged sword. They’re relatively new and still being added to. They’re also kind of hard to find on the platform. When it comes to Google Ads, automated AI […]