One of the most powerful (and misunderstood) levers in your ad account is how you bid. Your bidding strategy is just as important as your ad copy or who you target because it determines how efficiently your campaign budget gets used. Google offers two main flavors of bidding in Google Ads: manual and automated. Manual […]
Getting consistent, high-quality leads is one of the biggest challenges I hear about from construction businesses. The space typically faces a ton of competitors crowding the market leaving contractors struggling to find reliable ways to attract new clients. Many turn to Google Ads but end up wasting money on low-value inquiries, spam calls, or people […]
Google Business Profile (GBP), formerly Google My Business, is the low-key hero of local search marketing. When someone searches for services or products locally your Google Business Profile is often the first thing they see. So how do you attract more visitors to Google Business Profile? Keep reading to learn some simple, yet effective strategies […]