Real-Life Business

Where business meets real life. Unfiltered takes on small business ownership. And staying sane while doing it. I’ll give you client wins, lessons learned and resources I’ve grown to love.

  • Google Ads Lead Generation for Construction Companies: A Success Story

    Getting consistent, high-quality leads is one of the biggest challenges I hear about from construction businesses. The space typically faces a ton of competitors crowding the market leaving many business owners struggling to find reliable ways to attract new clients. Many turn to Google Ads but end up wasting money on low-value inquiries, spam calls, […]

  • The Power of Customer Experience in Lead Generation for Local Businesses

    two women shaking hands to symbolize positive interactions during lead generation for local businesses

    You might think a customer’s experience with your business only begins after they’ve exchanged money with you but in reality it starts well before that.  Whether you realize it or not, the relationship has started the moment a potential customer began evaluating your business for services. I personally believe this gives local businesses a unique […]

  • Is Paid Advertising Worth It?

    quote from colie james podcast business creatives where we discuss is paid ads effective for small businesses

    In episode 146 of the Business-First Creatives podcast, I sat down with Colie James to share how entrepreneurs can get started with paid ads, what to consider, and how to get the most value out of this advertising strategy. Tune in as we walk through different advertising channels to consider for different campaigns, and how […]