Business

  • Business, Marketing

    Easy Ways to Attract More Visitors to Google Business Profile

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    Google Business Profile (GBP), formerly Google My Business, is the low-key hero of local search marketing. When someone searches for services or products locally your Google Business Profile is often the first thing they see. So how do you attract more visitors to Google Business Profile? Keep reading to learn some simple, yet effective strategies […]

  • Business

    The Power of Customer Experience in Lead Generation for Local Businesses

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    two women shaking hands to symbolize positive interactions during lead generation for local businesses

    You might think a customer’s experience with your business only begins after they’ve exchanged money with you but in reality it starts well before that.  Whether you realize it or not, the relationship has started the moment a potential customer began evaluating your business for services. I personally believe this gives local businesses a unique […]

  • Marketing, Business

    Is Paid Advertising Worth It?

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    quote from colie james podcast business creatives where we discuss is paid ads effective for small businesses

    In episode 146 of the Business-First Creatives podcast, I sat down with Colie James to share how entrepreneurs can get started with paid ads, what to consider, and how to get the most value out of this advertising strategy. Tune in as we walk through different advertising channels to consider for different campaigns, and how […]