Business

  • Business

    The Power of Customer Experience in Lead Generation for Local Businesses

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    two women shaking hands to symbolize positive interactions during lead generation for local businesses

    You might think a customer’s experience with your business only begins after they’ve exchanged money with you but in reality it starts well before that.  Whether you realize it or not, the relationship has started the moment a potential customer began evaluating your business for services. I personally believe this gives local businesses a unique […]

  • Marketing, Business

    Is Paid Advertising Worth It?

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    quote from colie james podcast business creatives where we discuss is paid ads effective for small businesses

    In episode 146 of the Business-First Creatives podcast, I sat down with Colie James to share how entrepreneurs can get started with paid ads, what to consider, and how to get the most value out of this advertising strategy. Tune in as we walk through different advertising channels to consider for different campaigns, and how […]

  • Business

    Are Google Ads Worth it For Small Business?

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    return on ad spend blue graphs used to determine if google ads are worth it for small business

    There is never a shortage of advice given to small business owners on how we should be marketing. You’ve probably asked yourself at some point, “are Google Ads worth it for small business”? Bro-marketers out there will say “YES!! Google Ads will work for every business, all the time, every time”!! Well I call B.S. […]