Marketing

  • The Pitfalls of Google Ads Automated Assets and How to Turn Them Off

    how to turn off google ads automated assets and why you would want to

    Google Ads automated assets are those sneaky little elements Google creates for your ads without asking you first. They might sound convenient, but they can be a double-edged sword. They’re relatively new and still being added to. They’re also kind of hard to find on the platform. When it comes to Google Ads, automated AI […]

  • Performance Max Google Ads Explained

    performance max google ads explained by olivia lawson google ads specialists austin tx

    ChatGPT and AI are all the rage right now. Every app and software on the market has its own spin on an AI tool promising to be as good, if not better, than a human. Google Ads is no different. I take at least one call a week where a fellow small business owner is […]

  • Is Paid Advertising Worth It?

    quote from colie james podcast business creatives where we discuss is paid ads effective for small businesses

    In episode 146 of the Business-First Creatives podcast, I sat down with Colie James to share how entrepreneurs can get started with paid ads, what to consider, and how to get the most value out of this advertising strategy. Tune in as we walk through different advertising channels to consider for different campaigns, and how […]