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  • Google Ads Basics

    Google Ads vs Facebook Ads (Meta): Which Is Better for Service-Based Businesses?

    • 11/01/2025
    • by Olivia Lawson
    two goats butting heads symbolizing deciding which is best google ads or facebook ads

    Most small business owners I work with don’t have the luxury of tossing money into ads and hoping it works. You need your ads to do something—bring in leads, sales, real results. Not just likes. That’s why understanding the difference between Google Ads and Facebook Ads (Meta) matters. While both platforms promise visibility, they work […]

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  • Advanced Ad Strategies

    What Is Smart Bidding? A Beginner’s Guide to Automated Google Ads Strategies

    • 04/20/2025
    • by Olivia Lawson
    keyboard with blue google ads smart bidding button

    One of the most powerful (and misunderstood) levers in your ad account is how you bid. Your bidding strategy is just as important as your ad copy or who you target because it determines how efficiently your campaign budget gets used. Google offers two main flavors of bidding in Google Ads: manual and automated.  Manual […]

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  • Real-World Applications

    Google Ads Lead Generation for Construction Companies: A Success Story

    • 03/05/2025
    • by Olivia Lawson

    Getting consistent, high-quality leads is one of the biggest challenges I hear about from construction businesses. The space typically faces a ton of competitors crowding the market leaving many business owners struggling to find reliable ways to attract new clients. Many turn to Google Ads but end up wasting money on low-value inquiries, spam calls, […]

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About Me
About Me

I make Google Ads headache-free and profitable for local service providers and e-commerce brands. View Google Ads Services

 
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