Google Ads

Bite-sized, no-fluff guides to help small business owners understand Google Ads basics.

  • What is Conversion Tracking: Make Your Ad Spend Count

    woman taking notes on google ads conversion tracking while drinking coffee

    Whether you’re running a gym, plumbing company or online store, the actions your potential customers take, like calling your business or buying a product, can make or break your Google Ads success. Conversion tracking helps you follow and measure these actions to make every dollar count. What is a Conversion? A conversion is simply when […]

  • Account Level Google Ads Automated Assets and How to Turn Them Off

    how to turn off google ads automated assets and why you would want to

    Google Ads automated assets are those sneaky little elements Google creates for your ads without asking you first. They might sound convenient, but they can be a double-edged sword. They’re relatively new and still being added to. They’re also kind of hard to find on the platform. When it comes to Google Ads, automated AI […]

  • Performance Max Google Ads Explained

    performance max google ads explained by olivia lawson google ads specialists austin tx

    ChatGPT and AI are all the rage right now. Every app and software on the market has its own spin on an AI tool promising to be as good, if not better, than a human. Google Ads is no different. I take at least one call a week where a fellow small business owner is […]