Olivia Lawson is a Google Ads consultant based in Austin, TX. She works with a small number of established small businesses and has a slight obsession with making ad spend work harder. This blog is where she shares what she knows.
Most small business owners I work with don’t have the luxury of tossing money into ads and hoping it works. You need your ads to do something—bring in leads, sales, real results. Not just likes. That’s why understanding the difference between Google Ads and Facebook Ads (Meta) matters. While both platforms promise visibility, they work […]
One of the most powerful (and misunderstood) levers in your ad account is how you bid. Your bidding strategy is just as important as your ad copy or who you target because it determines how efficiently your campaign budget gets used. Google offers two main flavors of bidding in Google Ads: manual and automated. Manual […]
Getting consistent, high-quality leads is one of the biggest challenges I hear about from construction businesses. The space typically faces a ton of competitors crowding the market leaving contractors struggling to find reliable ways to attract new clients. Many turn to Google Ads but end up wasting money on low-value inquiries, spam calls, or people […]