Olivia Lawson is a Google Ads consultant based in Austin, TX. She works with a small number of established small businesses and has a slight obsession with making ad spend work harder. This blog is where she shares what she knows.
Google Business Profile (GBP), formerly Google My Business, is the low-key hero of local search marketing. When someone searches for services or products locally your Google Business Profile is often the first thing they see. So how do you attract more visitors to Google Business Profile? Keep reading to learn some simple, yet effective strategies […]
Whether you’re running a gym, plumbing company or online store, the actions your potential customers take, like calling your business or buying a product, can make or break your Google Ads success. Conversion tracking helps you follow and measure these actions to make every dollar count. What is a Conversion? A “conversion” is just a […]
You might think a customer’s experience with your business only begins after they’ve exchanged money with you but in reality it starts well before that. Whether you realize it or not, the relationship has started the moment a potential customer began evaluating your business for services. I personally believe this gives local businesses a unique […]