Olivia Lawson

Data-driven certified Google Ads Strategist. I have a passion for helping small business owners leverage the power of Google to grow their businesses.

  • Google Ads, Business

    Do Google Ads Work for Small Business? Read This Before You Invest

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    If you’ve ever asked “do Google Ads work”, then you’ve probably heard two completely different things about Google Ads from two equally confident business owners.  One person swears Google Ads transformed their business. Another says they burned through thousands of dollars and got nothing. Both are telling the truth. That’s not a contradiction. And it’s […]

  • Business

    Are Google Ads Worth it For Small Business? Here’s How to Decide

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    notebook with factors to consider when deciding are google ads worth it

    If you’ve been in business for a while, someone has probably told you that you need to run Google Ads. And if you’ve spent any time on the internet looking for advice, someone else has probably told you they’re a waste of money. Or maybe you’ve already tried a campaign in the hopes they would […]

  • Google Ads

    What Are Negative Keywords? (And Why You’re Wasting Money Without Them)

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    amber cup on top of a coral notebook with notes about what are negative keywords

    You’ve poked around inside your Google Ads account and you’ve seen all sorts of terms like CTR, CPC, match types, conversions… but then you see negative keywords. The name sounds… well, negative. But they’re not a bad thing. Negative keywords are actually one of the best tools you have to make your Google Ads more […]