Olivia Lawson is a Google Ads consultant in Austin, TX. She works with established small businesses and is obsessed with making ad spend work harder and smarter. This blog is where she shares what she knows.
Hit the Google and ask why conversion tracking is important and most answers sound the same: data-driven decisions, smarter optimization, better ROI. All true but none of it means much if you don’t already know how to read a Google Ads dashboard. The real benefit of accurate conversion tracking is pretty simple — clarity. You […]
If you’ve been running a business for any length of time, you’ve probably had this thought at least once: what if I just stopped posting? Not stopped marketing all together. Stopped doing it through social media. Stopped feeding an algorithm that shows your posts to a fraction of your followers. Stopped spending hours playing graphic […]
A free Google Ads audit costs you more than you think. Learn why: data privacy risks, WordStream traps, AI tool vulnerabilities, and copy-paste scams. You get an email from an agency or a tool platform offering a free Google Ads audit. No strings attached, they say. Just connect your account and they’ll tell you what’s […]