Olivia Lawson is a Google Ads consultant based in Austin, TX. She works with a small number of established small businesses and has a slight obsession with making ad spend work harder. This blog is where she shares what she knows.
Ask why conversion tracking is important and most answers sound the same: data-driven decisions, smarter optimization, better ROI. All true but none of it means much if you don’t already know how to read a Google Ads dashboard. The real benefit of accurate conversion tracking is pretty simple — clarity. You stop wincing every time […]
If you’ve been running a business for any length of time, you’ve probably had this thought at least once: what if I just stopped posting? Not stopped marketing all together. Stopped doing it through social media. Stopped feeding an algorithm that shows your posts to a fraction of your followers. Stopped spending hours playing graphic […]
A free Google Ads audit costs you more than you think. Learn why: data privacy risks, WordStream traps, AI tool vulnerabilities, and copy-paste scams. You get an email from an agency or a tool platform offering a free Google Ads audit. No strings attached, they say. Just connect your account and they’ll tell you what’s […]