Olivia Lawson is a Google Ads consultant in Austin, TX. She works with established small businesses and is obsessed with making ad spend work harder and smarter. This blog is where she shares what she knows.
Automated assets are those sneaky little elements Google AI creates for your ads without asking you first. They’re relatively new and still being added to and they’re also kind of hard to find on the platform. They might sound convenient but when it comes to automated AI-anything, what can seem like a quick and easy […]
ChatGPT and AI are all the rage right now. Every app and software on the market has its own spin on an AI tool promising to be as good, if not better, than a human. Google Ads is no different. I take at least one call a week where a fellow small business owner is […]
In episode 146 of the Business-First Creatives podcast, I sat down with Colie James to share how entrepreneurs can get started with paid ads, what to consider, and how to get the most value out of this advertising strategy. Tune in as we walk through different advertising channels to consider for different campaigns, and how […]