Olivia Lawson is a Google Ads consultant based in Austin, TX. She works with a small number of established small businesses and has a slight obsession with making ad spend work harder. This blog is where she shares what she knows.
You’ve just launched your business website, filled it with great content, and now you eagerly await a surge of visitors. But days turn into weeks, and your site seems to be wearing an invisibility cloak. You head over to Google, type in your business name and nothing. In this blog post, we’ll talk about how […]
Figuring out how to use Google Ads effectively can be challenging. The platform itself can be overwhelming to navigate, and getting a grasp on all the settings may seem daunting. You’re not alone. Most brands (big or small) say Google Ads are too complicated. Throw in the added complexity of figuring out the best optimization […]
Looking to grow your small business on a budget? Discover the pros and cons of SEO vs. Google Ads and find out which marketing strategy is right for you. In this post, we’ll explore the key differences between SEO vs. Google Ads and provide actionable insights to help you make an informed decision.